Realtors.
Why should realtors know about the Lawrence Community Housing Trust? How would working with the LCHT help realtors with their business? Since LCHT sells homes, why isn't the program a competitor to realtors?
LCHT does not compete with realtors for clients because LCHT serves buyers who cannot afford a home on the conventional market. Realtors may receive clients who cannot afford any of the houses they show them on the open market. A realtor who refers these clients to the LCHT may be helping a family become homeowners who would not otherwise buy a house in Lawrence. LCHT homeownership provides the chance for low-income families to gain equity and a fair return on their investment. This opportunity for economic growth contributes to the community's economy, which indirectly benefits everyone.
Working with LCHT by referring low-income clients to the program helps realtors by building a positive image. In a small town like Lawrence, word of mouth is a great advertisement! Also, families who purchase LCHT homes may later earn higher incomes that allow them to purchase homes on the open market in Lawrence. When looking for a realtor to help them with their market purchase, such families will remember the realtor who told them about LCHT.
